The Background

Sportconn is a sports social platform that connects athletes and sports professionals all over the world together to achieve their individual goals.The blog is hosted on a subdomian, which is where I was going to be working on to get the traffic to the main site.

The Keywords

When I got in touch with the management, they made it clear they are looking to get sign up (lots of it) on their platform. Also, they are hoping that investors contact them for partnership as well.This means keywords would specifically business potentials.They were pretty new and at the time, there were no previous SEO done on the site. There was work for me to do.

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The days of Sportconn little beginnings

• 1

Laying the Foundation

The main website and the blog (subdomain) was not optimized in any way. I verified the website ownership when I was granted access. Then I proceeded to setting up the robot.txt file and submitting the Sitemap to Google Search Console.It won't be effective to invest SEO effort on a faulty foundation.

• 2

Sourcing for Business Potential Keywords

As mentioned earlier, my client hadn't made any SEO effort prior to hiring me. And after the earlier meeting with the management and understanding what audience they want to target, I proceeded to fetching keywords that would not only drive traffic but also yield business deals between my client and potential investors or users.Sportconn is still at its infant level, so I focused more on TOFU content to pique the interest of our target audience first.

• 3

Linking Articles

With my content now live, I took a more careful at each content, sighting and adding internal links where necessary while paying attention to the anchor texts, ensuring it's topically relevant.Internal linking is powerful and would give a boost to the pages even before link building commences.

• 4

Link Building

Building backlinks is non-negotiable in SEO, So I proceeded to getting Sportconn lots of helpful backlinks. I did this by deploying my best link building strategy, which is outreach.I got backlinks from other sports websites with both high monthly traffic and Domain Rating.

• 5

Finishing Touches

Of course, SEO is a constant of improving on new or existing strategies. But after executing my campaign, I go over them again to make sure Is are dotted and my Ts are crossed.Satisfied, I rinse and repeat the process and make sure I improve on the campaign at every interval.

The Results?

This growth happened within 2 weeks, and all activities were done by me singlehandedly.Sportconn has gone to acquire more traction and signups since then and it's still growing.
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